In 1942 Fabrizio Iuli’s parents opened a small restaurant in Monferrato.  For 60 years his family’s restaurant ‘l’Universo’ was a staple of culture in the small town of Montaldo and its ever in demand house wine became Fabrizio’s fixation.  Building on a small crop of vines his father planted in 1935, Fabrizio expanded the holdings to about 6 hectares including two parcels of Pinot Noir.  


Fabrizio’s passion is for Barbera and a traditional approach to growing and winemaking without chemicals or additives.  Iuli is a winery rooted in the past whose purpose has been to provide country wines for the people since its inception in 1998. 



Iuli’s largest production bottling, ‘Umberta’ is envisioned as a charming country companion for simple drinking and a happy table. 



 ‘Rossore’ is all Barbera, destemmed and fermented spontaneously in concrete tank.  After about 3 weeks on the skins, the fresh wine is pressed into large, old barrel where it rests for 28 months.